When an angry customer begins to complain about his or her experience the most important action a frontline representative can take is to listen.
Studies have shown the biggest concern irate customers have is the inability to be heard. Utilizing the following dialogue with a dissatisfied customer will set the stage for a service recovery.
“Before I am able to assist you, I must first listen to what you have to say.”
Establishing a bond with an irate customer that began by listening will set in motion the process for winning the customer over. Remember, to make an error is a very human occurrence. To recover from an error is divine!
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