The economic storm of 2008- 2009 is causing shifts in the auto rental industry both in front of and behind the rental counter. Can you adjust to new market conditions and take advantage of opportunity, or will you simply try to weather the storm?
Have you ever calculated the financial impact of what would happen to your revenues if your sales and management team, spent 50% of the time they complain why “it” can not be done and channeled it toward their actual sales or presentation. Your results would be astounding! The obstacle in the way of your results is not an issue of market share, location, or fleet but an obstacle of belief.
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Have you ever started your day by overhearing a frontline sales representative say, “I can’t sell today, customers are cheap.” Have you been privy to these enlightening statements, “I can’t sell on nights” or “I can’t sell on days!” Has the keen insight of, “I knew they would not buy…” made you want to go into the tarot card business?
Is Your Sales Team’s Lack of Belief Leaving Money on the Table?
Have you ever calculated the financial impact of what would happen to your revenues if your sales and management team, spent 50% of the time they complain why “it” can not be done and channeled it toward their actual sales or presentation. Your results would be astounding! The obstacle in the way of your results is not an issue of market share, location, or fleet but an obstacle of belief.
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While dismal economic conditions may be out of our hands, there are things you can control to help your team post higher results and weather the current marketplace.
It has been an extremely challenging six months for the car and truck rental industry and for most industries in the global economy. Our heads have been filled with Wall Street shake-ups, government bailouts, credit crunches, auto manufactur- ers on the brink of bankruptcy and dismal unemployment numbers. And, finally, the government issues an official statement informing us we are in—and have been in—a recession. (Thanks for the heads up, Uncle Sam!) .
It is tough find a silver lining in these storm clouds, but it is critical that we recognize one positive truth in front of us all: We cannot control those dismal issues. Why is that positive? Because you are not alone! No one can control these issues—not your competitors, your corporation, your boss, your frontline sales teams, nor your sister industries, the airlines and hotels. Once we accept that fact, we can focus on the issues in our business we can control and make a tremendous impact.