Archive for February, 2009

While dismal economic conditions may be out of our hands, there are things you can control to help your team post higher results and weather the current marketplace.

It has been an extremely challenging six months for the car and truck rental industry and for most industries in the global economy. Our heads have been filled with Wall Street shake-ups, government bailouts, credit crunches, auto manufactur- ers on the brink of bankruptcy and dismal unemployment numbers. And, finally, the government issues an official statement informing us we are in—and have been in—a recession. (Thanks for the heads up, Uncle Sam!) .

It is tough find a silver lining in these storm clouds, but it is critical that we recognize one positive truth in front of us all: We cannot control those dismal issues. Why is that positive? Because you are not alone! No one can control these issues—not your competitors, your corporation, your boss, your frontline sales teams, nor your sister industries, the airlines and hotels. Once we accept that fact, we can focus on the issues in our business we can control and make a tremendous impact.

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