When you are booking a hotel over the Internet, can you “feel” the difference between one five-star hotel in New York City and another? Of course not. This changes however, if you are on the phone and you have an enthusiastic and motivated salesperson on the other end of the line, describing the property’s distinct benefits. In those moments, that representative is the hotel. It is in those situations that a company becomes “relational” versus “transactional,” producing a huge flashpoint of advantage.

Need proof? Consider these revealing responses from a study performed by T. Scott Gross & BIGresearch that included over 9,000 customers in the retail arena. The participants were asked, “What is the most important thing you look for in a shopping experience?”

• 41.4% of participants wanted knowledgeable and helpful salespeople
• 27.0% of participants wanted courteous, caring and friendly staff
• 18.3% of participants wanted low prices and product information
• 8.8% of participants wanted merchandise that is easy to find
• 4.5% of participants wanted a fast check out

As you can see, 72.9% of what people are looking for is impacted by your frontline!

To be truly successful, you must understand and appreciate the role of your frontline as the vehicle that can transform your bottom-line.

Orlando, Florida (February 12, 2010) – Frontline Performance Group today announced it has signed a partnership agreement with Integrated Supply Network, Inc., a master wholesale distributor, supply chain service provider and the nation’s largest independent tool and equipment specialist.

Under this agreement, FPG will assist Integrated Supply Network in developing the service and sales effectiveness of its Lakeland, Florida based mobile division call center. Frontline Performance Group’s focus will be centered on improving the division’s financial performance through inbound and outbound service and sales strategy development, and the reengineering of ISN’s sales management program.

“Today’s market demands that companies become more efficient at achieving revenue and profit gains through existing service and sales personnel, while providing superior customer service. Through the implementation of our sales performance system we can help ISN meet these demands by building a holistic culture of performance that will significantly drive their profitability and growth. We look forward to expanding into yet another exciting market segment, adding significant value to ISN and helping them achieve further differentiation as a market leader in the tool and equipment industry,” said Chris Brown, senior vice president of Frontline Performance Group.

For more information on Integrated Supply Network please visit www.isnweb.com.

In order to be truly successful companies must strive to reach their full potential, not just improvement.

Compare overall performance to your top performers. Now imagine the behavior of your high flyers becoming the norm in your organization. If you have found a few people who can perform at this level, why not duplicate them across your entire frontline team instead of accepting mediocre or poor performance from the other 90%.

Take a look at the tremendous impact each individual team member has on your revenue and profit. Many business owners and managers are experts when it comes to their P&L statement. However, when it comes to the revenue and profit potential just one of their frontline associates influences each year, they are amazed at what is being left on the table.

Aspire toward your peak potential not your perceived potential, which is artificially bound by the people and processes you have in place now.

Most companies have four to six customer touch points and related sales opportunities.

If you map out all of your customer contact points, you will find that many of them present substantial revenue opportunities, and all of them provide significant service improvement opportunities.

Look at each of your customer contact points and figure out what influence your frontline can have through them.