“This one step – choosing a goal and sticking to it – changes everything.” – Scott Reed

I’m going to lose 10 pounds…I’m going to work out 5 days a week…I’m going to eat healthy.  Does that sound like something you said to yourself or told everyone around you when you were enjoying the holidays - that it was all going to change after the New Year?

I’m going to improve my numbers…I’m going to turn my store numbers around…I’m going to be your new top performer.  Does that sound like something you said (only to yourself of course) when you were looking at your internal peer ranking or company sales report?

Both are two glaring examples, from our personal life and workplace, of things that are 100% in our control.  That’s right; I said it…100%. So you may wonder, if it’s totally up to me, why is it that I start with good intentions but end with the “oh well, I tried” attitude for the remainder of the year? Below are some of the things that keep us from hitting those targets or making it a breakout year.

I don’t see the change - You’re eating right…you’re going to the gym…you have a positive attitude at work…you’re trying to offer your products or services differently but you don’t seem to be seeing any of the fruits of you labor. Change in behavior takes time – you need patience. Just as it takes a while for your body to react to your new lifestyle, it takes your brain a while to ingrain the new sales techniques at work. Fight through the voices in your head that are telling you that your effort is wasted…you’re on your way!

Lack of planning- Whether it’s your lifestyle or taking your career to another level, the fact is, the individuals who will succeed are those who have a plan. Making permanent changes will call for a bullet proof game plan that provides you with a clear idea of what to do. Find out who your resources are and seek assistance. Call on your friends or family members; ask your manager or direct supervisor for guidance.  Make and work your plan.

The Grind – It takes time to build strength or endurance to take on more weight or add time to the treadmill. It also takes time to get comfortable with your new sales presentation. It’s different than what you’re used to but after you say it over and over again with clients on a daily basis, you begin to build strength in your presentation. As you gain more confidence in your presentation you begin to believe in yourself…when you believe in yourself you start to make a difference. You lose 2 pounds…you improve your sales performance. Stick with it, you’ve just begun.

Unrealistic goals- Your goals in your personal and work life need to be specific, measurable, attainable, realistic and time bound. If your current goals don’t meet those criteria, you need to go back to the drawing board until they do. Too often people set unrealistic goals that end up leading them down the road of failure even before they start. I want to be the top performing person in my store or area…although you can certainly get there, it may take longer than you anticipated. Set smaller goals that lead up to your end goal. The sense of achievement along the way is a powerful motivator in your journey to success! 

I’m just not feeling it - Losing weight and grinding it out in the gym doesn’t sound all that fun…Doing an overhaul of your sales presentation seems dreadful. Don’t be so serious – make it fun! Play “challenge” games to motivate yourself; pick a workout partner or colleague to hold you accountable throughout the day. How you feel about working out and how you feel about selling will determine how well you work out and how well you sell…Go for it!

Whether it’s a New Year’s resolution or a personal challenge to start the year off on the right foot, it is 100% in your control. The thrill wears off over time. Resolutions and vows to improve your sales performance sound good when you’re looking at achieving the end result. It’s along the difficult road from A to B where most people throw in the towel, but if you stay the course you’ll see…success is right around the corner!

Daniel Park - Director of Consulting Services, Frontline Performance Group 

Herb Brooks, the 1980 U.S. Olympic men’s hockey coach, was considered a maverick for setting the expectation of a gold medal for a group of 18 to 21 year old amateur and collegiate players. Team USA went on to reach his audacious goal with a crushing 4-3 victory over the Soviet Union, and an equally impressive come from behind victory against Finland in the championship game.

Moral of the story: As a leader, don’t be afraid to set stretch goals for your management and frontline teams. You will never have an opportunity to attain what some may say are “impossible” goals if you do not aspire to them and believe in your ability to achieve them.

Ken Stellon - Senior Vice President, Frontline Performance Group

In the 10 years I have been with FPG, I have conducted monthly goal setting sessions with thousands of salespeople across numerous industries. One of the key insights I have gained from these sessions is the importance of seeing the potential fruits of your labor before you move forward with achieving your goals.

What do I mean by this? Salespeople need something tangible, something they can visualize, to help them achieve their goals. As a result, when setting goals it is critical that sales leaders ask their frontline employees what they would like to do with the extra incentive money earned when (not if) their sales goals are met. When salespeople are asked this question their answer is often a halfhearted “put it in the bank.” While putting it in the bank sounds and is noble, I have learned that saving more money is simply not compelling enough for the average employee to push through the additional efforts and rejection required to achieve the highest levels of sales performance.

This is because saving more does not elicit emotion. Having an extra $100 in your bank account is nice, but it doesn’t drive behavior consistently – it does not cause acute pain when it isn’t achieved. Conversely, when you are staring at a picture of a sunset on Waikiki Beach, a cherry red Ford Mustang, a pair of deep blue Gucci jeans, or a new home with a swing set and a photo of your children alongside, it hurts when you fail. It sears and it disappoints. But best of all, it angers. This type of pain is a good pain, a valuable pain because it focuses your energies, resolve and concentration to achieve something of worth…and of difficulty.

Salespeople should be encouraged to choose tangible personal rewards as part of the goal setting process, and to use pictures to remind them of their goals. However, as I always tell our clients, make sure the images placed on your refrigerator or in your work space are a true representation of what you desire most – because what you constantly think about, you become.

Albert Einstein said it best, “Imagination is more important than knowledge.”

What are you imagining?

Chris Brown - Senior Vice President, Frontline Performance Group

Implementing monthly goal setting sessions and staying consistent with them will help your team stay motivated and focused on every sales opportunity. The most effective managers utilize the following techniques when setting goals.

1. Make it conversational and collaborative. Involving your sales associates in the goal setting process is critical. Goals that are handed to your team without their input or belief are not worth the paper they are written on. Schedule half-hour meetings with each team member the last week of every month to discuss and set goals.

2. Set the target goal, then discuss the correct dialogues and techniques that will help your sales associates achieve the goal. Allocating enough time during monthly meetings for practice sessions will help your team focus on the appropriate dialogues and build confidence.

3. Set goals in accordance with each individual team member’s motivational driver. In a professional setting people are motivated by one of three things – recognition, incentive, or accountability. Knowing your team members’ drivers will help you steer the conversation more effectively.

4. If possible, base goals on sales conversions and sales per day. This will allow your discussions to be centered on achievable goals and questions. Breaking the stretch goal down on a time basis will also help your team members stay focused.

5. Write it down! Studies have shown written goals always have a higher success rate.