Hiring the right frontline associates can make or break a business, so it is imperative you know what to look for. Here are a few key attributes qualified individuals should possess:

• Personality – A great personality is a must for a job that is all about dealing with people and being able to influence their buying decisions. 
• Positive Attitude – The team member you want on your frontline is the one who not only shows up for work with an outstanding attitude but can maintain it in the midst of trying circumstances.
• Confidence – Look for self-assured individuals with a strong, positive self-image.
• Sharp Image – Appearance has a huge impact on professional image. The success of any business encounter begins the second someone lays eyes on your frontline, often long before either party speaks.
• Communication Skills – Seek individuals who enjoy carrying on a conversation, who listen actively and who are concise when needed.
• Motivation – You need people who are hungry to make money and driven by a competitive spirit to be the best.
• Sales Background – While it is helpful, it is not a prerequisite. Sales skills can be taught to anyone who has aptitude, desire, sincerity and integrity.

You have a problem. You can’t find qualified candidates to represent your business. Don’t feel bad, you are not alone. Recruitment and retention of frontline service-based sales representatives are two of the most common challenges for small, mid-sized and large businesses alike. The good news is that qualified workers are out there and want to work.

Many recruiting opportunities can be found within the latest wave of workers: “Generation Y”or the “Millennials” generation. This group is the fastest growing segment of the workforce.

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