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		<title>Social circles could be flattening your business</title>
		<link>http://www.frontlineperformancegroup.com/598/social-circles-could-be-flattening-your-business/</link>
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		<pubDate>Tue, 20 Jul 2010 18:29:43 +0000</pubDate>
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		<category><![CDATA[customer relationships]]></category>
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		<category><![CDATA[social media]]></category>
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		<category><![CDATA[transactional experiences]]></category>
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		<description><![CDATA[By nature, human beings are social creatures; we want to interact, assimilate, commune, share stories and experiences. Social interaction is often the medium through which we develop relationships. It is how we formulate our opinions, our preferences and determine what we like, whom we trust. Sales is a social event; yet the inherent, old school [...]]]></description>
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